"How can Doctors, Dentists,
Physicians, Chiropractors, Hospitals,
or Billing Centers
get More Patients/Clients--
Who will pay them More Money--
--More Often ?
Internet Marketing!
Medical and Dental Internet Marketing Can
Improve Medical, Dental or Chiropractic Practice Image
Improve Patient
Satisfaction
Decrease Inbound Calls
and Overhead
Market More Cost
Effectively than with Traditional Marketing
Painful swelling of the
"collectibles region"
can be easily prevented
by early intervention
with a dignified internet presence.
Introduce a new technique more effectively and economically than with
traditional marketing
Show photographs of before and after the procedure to dramatically illustrate your
technique. For example: You could explain a new cosmetic surgery technique in the
newspaper. It would be expensive and the paper generally would be discarded as soon as it
was read. If a potential patient had a questions about the procedure they would
have to remember to call your office during business hours. The same ad on the
Internet could include color photographs, in addition to your text, and would be available
24 hours a day, 7 days a week, 365 days a year! On the "Frequently Asked
Questions" page patients can have many of their questions answered immediately! If
however, their specific question was not answered they have the option to e-mail you with
their question while their interest is the highest.
You can create a
new market for your products.
If you are marketing a pain control device for patients home use you could market through
your existing data base, your referral network, or an ad in the local TV, radio, or
newspaper. Statistics indicate however, that in order for traditional advertising to be
successful it must be seen or heard at least three times in each media - increasing the
cost significantly. By placing your ad on the internet it is available 365 days a
year and you can use photographs to demonstrate the size and ease of use of the product.
According to
Wired Magazine's Internet Index, the Web grew 2,713% in 1997!
There are currently 65 million Internet users, with over 300 million expected by the year
2000, and it is estimated that 100,000 people get hooked up to an on-line service every
day.
You can market
to people who are planning a visit to your city and are in need of your specialty
A Durable Medical Equipment supplier can have a wheelchair waiting at the airport or hotel
for the patient's arrival. A dialysis patient can be assured of not missing a treatment by
having their prescription forwarded to your center prior to their arrival.
You can market
to people who need a test and while their family takes a vacation
"Have your sleep study at Best Sleep Studies while your family
enjoys a Las Vegas Vacation!"
Your product
information is always current
If you disagree with medical or dental findings reported in Sunday's Paper you can offer
evidence to the contrary on your web site on MONDAY. Try
that with traditional marketing!
Install a Health
Line for your patient questions
New moms always have questions - some call your office all the time while others just
worry. A Health Line allows patients to ask their questions on-line reducing
patient concerns and inbound calls.
Install a
Medical Bulletin Board to explain various conditions your patients may have been diagnosed
with
Studies indicate that most patients do not fully comprehending all of the information
presented to them while in the exam room setting. Offering a medical bulletin board
will reduce face to face time with your patients and increase patient comprehension and
satisfaction.
Internet
Marketing is cost effective
Reduce the cost of internet marketing, and create a new profit center, by selling
advertising space on your web site. For instance, a Geriatrician may invite a Urologist
and a DME supplier to buy banner or marquee ads on their site. For Example:
Cash is like blood...
If it doesn't circulate fast enough,
you could lose a limb!!
